Huashang Fenghui International Logistics

Focus on Southeast Asia/Vietnam/Cambodia logistics dedicated line integrated service provider

It’s not updated again every few days. Today I will talk a little about an e-commerce platform. The e-commerce platforms we are most familiar with in our lives are Taobao, JD.com, Tmall and other platforms. They have also had a long history in China. With the continuous development of online, many e-commerce companies have gradually turned to offline. Cross-border e-commerce platforms are currently in a stage of vigorous development. For sellers, there is still a lot of choice. Compared with the development situation of domestic e-commerce, in the near future, the prospects of cross-border e-commerce are still very good. Not bad.

Current status and pattern of cross-border e-commerce

At present, there are many well-known cross-border e-commerce platforms. Amazon, eBay, Wish, AliExpress, etc. are already familiar to everyone. There are also many well-known cross-border e-commerce companies in the industry. However, these companies are in business models, marketing methods, There are still big differences in company strategy, market prospects, customer segmentation, etc., and each company has a different focus.

But after all, they are relatively successful, and they are worthy of our study and research, because we can get some enlightenment and experience from them, and ultimately help us.

So, what will be the situation of foreign e-commerce?

1. Amazon still occupies an important position in the industry

Amazon is the first platform to enter the cross-border e-commerce industry. Amazon's traffic accounts for half of the global traffic, and its influence has penetrated into the European and American markets. In 2020, Amazon will still be a role model for major cross-border sellers.

2. The future development of AliExpress should not be underestimated

The AliExpress platform in the past two years has made sellers a little unpredictable, but in fact this is the stage where the AliExpress platform is groping for development. After this stage, the AliExpress platform will have a qualitative leap.

Because AliExpress has the support of Ali, many high-quality sellers are from its own high-quality manufacturers.

3. Good product selection and logistics, so you can still make money in wish

On the mobile phone side, it is undeniable that wish’s traffic is sufficient to meet the seller’s operational needs and allows sellers to make money. Compared to other platforms, wish sellers only need to focus on products and logistics. Good products are very popular. Quickly, sellers can spend less time thinking about optimization and adjustments. What is really important is product selection.

4. The Southeast Asian market has broad prospects

Among all cross-border platforms, the two emerging platforms in Southeast Asia: lazada and shopee, have a very strong momentum of development and great potential, and the number of sellers has grown rapidly. The purchasing power and purchasing base of the Southeast Asian market cannot be underestimated.

5. The eBay platform still needs to develop new features

From 2013 to now, the eBay platform’s policy has hardly changed, but the traffic is still very large. There are many old home sellers on the eBay platform, so it is still worth developing.

It can be said that in the next 5 years, cross-border e-commerce is a good opportunity, because the information of e-commerce is asymmetry, and when it is placed in the global field, there will be more information asymmetry in e-commerce, so there are too many opportunities.

For example, for low-priced products that are highly competitive in China, now they run Southeast Asian e-commerce, business will be very good, there are innovative and competitive products in China, and now through Amazon, you can double your profits.

Let's briefly talk about shopee

Most sellers are not aware of this problem at all, and do not have a clear judgment on the development of global e-commerce. Because of the lessons learned from Taobao and Amazon, the development speed of cross-border e-commerce has reached twice that of Taobao. Among the current mainstream e-commerce platforms in the world, Taobao and Tmall and Amazon are still the top ones, and Taobao and Tmall mainly focus on domestic e-commerce, while Amazon is mainly for the world, such as the United States and European countries. In some countries in Africa where economic development is underdeveloped, the development of their e-commerce is still precipitating.

Today I will mainly share the Southeast Asian "dark horse" e-commerce platform: shopee. First, you need to understand other e-commerce platforms: Lazada is the largest B2C platform in Southeast Asia. Zalora, known as the "Amazon of Southeast Asia", was established in 2012. Its headquarters is also located in Singapore. The main business is fashion e-commerce, which belongs to GFG. Shopee is now headquartered in Garena, the most well-known Internet company in Singapore. Shopee has developed rapidly in Southeast Asia and Taiwan, and its largest investor is Tencent Ma Huateng, which we know best.

As the largest dark horse "shopee" in Southeast Asia, it is different from other platforms. It is a mobile social shopping platform all over Southeast Asia. The target market is perpendicular to Southeast Asian countries and Taiwan. I have a deep understanding of Asia’s characteristics of buying after communication, combining Tencent’s social genes and focusing on “chat”. It has great potential in Southeast Asian countries and the Taiwan market. .

In terms of increasing traffic and users, shopee has set up a special function to see the information of the shops that you follow or friends follow, and the function of recommending new products to friends to like, helping cross-border e-commerce to get more and more traffic . Shopee has also made a very distinctive move in the interactive function, allowing customers and sellers to communicate directly and directly, bargaining prices and promptly inquiring about the goods with the sellers, reducing the return rate and dispute rate while at the same time Greatly increase the repeat purchase rate.

In addition, shopee does not charge commissions, and also provides free distribution services. Only some large-scale goods require cooperation between the platform and third-party logistics, which saves a lot of effort for sellers. Shopee will also provide guarantees for both buyers and sellers. , To ensure the interests of both parties. At present, shopee’s entry standards are also very low, and there are some cross-border e-commerce experience. It is feasible to meet these two points. Shopee also has an "auction" element, and the traffic in Taiwan and Singapore is comparable Not bad.

To sum up, compared with the competitive pressure of major domestic e-commerce platforms, shopee has opened up the Southeast Asian market and is very suitable for the development of non-large enterprise sellers.